our story

In 2018, Rob met Ash at school in New Haven— and they started building a life together. Shortly after, Rob was convinced that Ash’s food habits and lifestyle were worth sharing.

In Rob’s words: “Ash is like a Ferrari. She gets from alarm to work at the hospital in 12 minutes, including feeding our cat, Tahini.

She eats the entire garden, and I would tease her about being related to a rabbit. Does anyone like vegetables that much? But her ability to balance it all is not by chance: fueling our bodies right starts with intentional food choices. Once I started eating and meal prepping like Ash, I realized she was on to something.”

S3 brings Dr. Ash’s elevated, on-the-go nutrition to more people. Ash lives this sh*t— and Rob was the first customer. Rob finds himself living a more productive and joyous life. Now, we want to bring that to everyone.

who are we?

Ash, MD MPH, is a practicing medical resident at Columbia University Irving Medical Center. Rob, MSc MBA, is a product strategy lead at Google. They have been together for six happy and adventure-filled years— and are excited to (finally) start a business together.